A Google Business Profile (previously known as Google My Business) is a profile that contains general information about your business. It is presented to a user when your business is searched on Google and Google Maps. However, without a Google Business Profile (GBP) account, you do not have direct control over the information that is posted on your profile.
A GBP account is free and you get more than just an internet presence. You can customise your Business Profile with the information that lets your customers easily find your business. You can list the features that make your business unique – to give customers a reason to always choose you!
Google Business Profile Helps Your Business
In order to be successful in today’s competitive market, you need an online presence that not only promotes your products and services but also provides information for users. Users value information about your hours of operation, location, contact details, any reviews and more. A GBP account is a great opportunity to provide customers with more information about your business.
The following are the key reasons why your business should have a GBP account:
Google Business Profile Improves Customer Engagement
A GBP account makes your business more visible. It creates a great first impression and can increase customer engagement. Custom images on your profile can make a lasting impression on your audience. Add pictures that represent your brand and capture the attention of your customers. Moreover, by responding to reviews you can affect buying decisions, as up to 72% of customers are influenced by online reviews. Keep your customers in the loop by regularly updating your profile.
Google Business Profile Improves SEO
A GBP account makes it easy to optimise your profile – to improve Search Engine Optimisation (SEO). Add essential elements including your business name, address, phone number, website links, business category and more. These data will help your business rank better in the search engine results pages (Learn more about SEO here).
Your GBP account is an essential part of your marketing strategy. It is a practical way to increase organic traffic. Incorporate keywords and other changes to improve your visibility and rank better when customers search for products or services related to your business.
Google Business Profile Gives Business Insights
A GBP account is a powerful way to gain insights into key aspects of your business. The analytics page shows information such as the number of profile views, which customers are finding you through Google, customer actions, click rates to your website and more. The interaction with reviews and images is quantified so you can determine what content is working and help you strategise to improve engagement, traffic and boost sales. All these informations can help you improve your business.
How Do I Get a Google Business Profile Account?
A GBP account is a free tool provided by Google. Go to google.com/business and click “Manage now”. Google will prompt you through the necessary steps to create an account.
Does Your Business Need a GBP Account?
Don’t miss out on this amazing marketing opportunity. Our experienced team can tailor a Google Business Profile marketing plan for you and help make your business more visible!