Importance of Content Marketing for your Business
Content marketing is the intentional design and creation of content for your targeted audience. It’s use has grown as way of attracting prospects in the research phrase. Content for your business can include blogs, e-books, videos, webinars, infographics, podcasts, social media, newsletters and more.
Rather than hard-marketing techniques used in traditional marketing, you should aim to use content marketing to provide value and information for your customers. You can define your brand ethos with your content and attract the customers that will be interested in your business and align with those values.
The Benefits of Content Marketing
- Brand visibility
- Extended customer reach
- Improved engagement of current and potential customers
- Growth in customer enquiries
- Cost savings compared to other traditional marketing techniques
- Brand loyalty
- Lead generation
- Accelerated sale conversions
While there are many types of content that you can provide, here’s three that you can get started with:
Social Media Marketing
In an online world, people want to see authenticity. Your social media content is a great way to show your brand and what you are all about. You can be less formal than in website content or proposals, which can give transparency to your business that your customers will love. Social media posts are easily shareable, meaning your content can spread quickly. This is good news for your business! Engagement and posting frequently is essential to make sure your content gets shown to more of your followers. It can also create another “touch point” for your customers.
Your brand message can be shared organically through a well-curated post if you match it to your customer expectations. Platforms such as Facebook, Instagram, LinkedIn, TikTok and X all provide different angles, so tailor the content to suit the different audiences on each platform. Moreover, use a post scheduling tool to automate the process and make your content marketing strategy easier. Not every platform will work for your business though, so research the platforms to find those that best fit your brand.
Blogs have ‘pulling power’ in marketing. The focus of blogs is to create and tailor information for a targeted audience. Well-written, informative blogs can generate interest about your business and create a reason for your target audience to trust your expertise as well as ‘rank’ in Google specific key search. This can help attract more traffic to your website, generate new leads and convert sales. Moreover, if you have a high-quality blog in your area of expertise, other industries may link back to your website as a credible source of information. Blogs can also support other areas of your marketing strategy if you include links to new products or services or share news about events.
Videos engage viewers. Our brains are wired to pay attention to movement and noise. A carefully planned and executed video can therefore engage an audience and effectively convey a message. Videos are easily shareable and can be shared via social media or email and linked back to your website to increase visibility and drive interest in your business. Use videos to make a lasting impression on your customers!
The strength of content marketing lies in engaging your audience and providing value to people. Content marketing can enhance your brand credibility, promote your message and connect to you to your audience. With the right content marketing strategy in place, customers will gravitate towards you!
Content Marketing Can Help Your Business
Talk to our team of experts to discuss how content marketing can generate interest in and enquiries for your business!