What Content Marketing Is And How You Can Use It

Content marketing is the process of planning, creating and sharing content with an intent to reach your target audience. This includes social media posts, blog articles via various channels (including your own website), videos, podcasts, press releases, and even apps.

If you’re looking for an easy way to get more traffic on social media or your website, then this could be exactly what’s been missing. Content marketing is a strategic, creative approach focused on creating and distributing valuable content that your audience wants. It helps you attract customers in an increasingly competitive market where only the best will do!


The Benefits of Content Marketing

Your business decides to give content marketing a go, what benefits will your company see?

  • An increased in sales
  • Growth in customer inquiries 
  • Cost savings compared to other marketing campaigns
  • Better customers who have more loyalty – directed to your target audience
  • Engages potential and current customers 

Social Media Marketing

You may not realise it, but social media marketing is a very important part of running your business. With over 3 billion global users and growing daily – there are plenty who will be interested in what you’re doing! Your goal with this type of advertising can vary depending on the platform: driving traffic through organic posts; creating content specifically targeted at an audience (e-books); getting noticed by hashtags or trends.


Blog Content Marketing

Blogs are a powerful type of inbound content and allow for both creativity with their purpose, as well as theme. With blogs you can promote other internal or external articles through links; add social share buttons! Additionally, incorporating product information will give potential clients insight into what products might be best suited based off certain criteria like price, range, location, etc.


Video Content Marketing

According to a recent survey by Wyzowl, 69% of consumers say they prefer learning about products or services through video. Furthermore videos can boost conversions while improving ROI and helping you build relationships with your audience members; making it one more way for brands like yours create lasting impressions! You may share some content on social media platforms as well as using landing pages where possible – all which would be within reach if posted directly from their website.



















Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and converting them into long-term clients contact us or pick up the phone and give us a call on

(02) 4413 2590.