fbpx

Website Initial Audit Part 2

Step 3: Purpose and Intent 

When conducting a website audit, the purpose and intent are essential elements to be considered throughout. This allows you to put yourself in the mind of your customers. How will you best serve them and what do they want to see from you?

 What to Audit:

  • Have you defined who your website will serve?
  • Have you defined “how” your website will serve your audience?
  • Do you have a compelling marketing message on your site tailored to the audience that you want to serve?
  • Is your call-to-action prominently displayed on your website?
  • Does your opt-in offer clearly solve ONE problem for one type of person you want to attract to your site?

For each of these five points, rank your website between one and five to ensure that you are realistically judging its strengths and weaknesses. A further step would include writing recommendations beside each step to improve your website for the future. Overall, this audit will allow you to understand if your website is best serving your customers and will show you areas of improvement.

 

Step 4: Marketing goals and Objectives

When conducting a website audit, it is essential to know what your marketing goals and objectives are beforehand and create some if you have none. These goals will ensure that you know where your efforts are going towards and that you can more effectively measure your progress along the way. 

 What to Audit:

  • Have you created multiple funnel paths to turn your visitors into email subscribers?
  • Do you have a plan in place to drive traffic and visitors to your website?
  • Do you have a system in place to track visitor behavior and interactions on your site?
  • Have you clearly defined the results that you want your website to produce?
  • Is your lead generation/capture system connected to your website to site to collect email addresses?

 For each of these five points, rank your website between one and five to ensure that you are realistically judging its strengths and weaknesses. A further step would include writing recommendations beside each step to improve your website for the future. Understanding how your website reflects your marketing goals and objectives will enable you to make effective changes and greatly measure how these changes have increased or decreased overall sales. 

 

Step 5: Security and Backups

Every business can greatly benefit from high quality security and backups. A quality website is only as good as its last backup/security update. Analysing how your website is secured (or not) can ensure that you make essential changes to increasing your security in the future. 

 What to Audit:

  • Do you have a security plugin or system in place to protect your site from hackers?
  • Have you removed any default users (admin, etc) to your site?
  • Are you using strong usernames + passwords to secure your site?
  • Do you have a backup system in place in case your website is hacked or crashes?
  • Do you have an anti-spam system in place for spam prevention and resolution?

For each of these five points, rank your website between one and five to ensure that you are realistically judging its strengths and weaknesses. A further step would include writing recommendations beside each step to improve your website for the future. A good website is essential for a business, but quality security and backups are just as important. Obtaining both is a key indicator of future success. To learn more click https://bit.ly/3r19aP0

      Want to get more leads and clients?

      We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.