fbpx

Website Initial Audit Part 1

Step 1: Design 

Is your current website up to date? If not, a useful step may include conducting a digital audit. A website audit can ensure that your site is fully optimised to allow the best user experience for your customers and generate more overall sales for your business. 

A website design audit can be timely and cumbersome, thankfully we have included a checklist to help you to get started. 

What to Audit?

  • Is your website’s navigation menu easy to use? 
  • Have you defined (or are you using) a color scheme on your website for brand consistency? 
  • Is your site’s typography and fonts easy to read?
  • Are you using high quality visual content on your website?
  • Is the overall design of your website cohesive and consistent with your company’s branding?
  • Is your website mobile friendly + (responsive)?

 For each of the six points, give your website a rank between one and five to ensure that you are realistically judging your site and taking into account its strengths and weaknesses. 

A further step would include writing recommendations beside each step to improve your website for the future. Undertaking a design audit on your website is a strong step in the right direction to increasing your digital presence. 

Step 2: Content and Pages

When choosing to undertake a website audit, your content as well as the structure of your site are potentially the most essential elements to consider. Quality content in particular will ensure that your business will be ranked higher on search engines. 

We have included a checklist so that you can know what to look for when analysing your website content and pages.

What to audit?

  • Have you clearly defined the goal for all of the pages that you have added to your website?
  • Do you have effective CTA’s (Calls to Action) on all of your pages that lead your visitors to a desired action?
  • Do you have a landing page connected to your website that you can use it to collect email addresses and follow up with your email subbies later?
  • Does your about page describe the problems that you solve in simple and easy to understand sentences to your readers?
  • Is your web copy clear and easy to understand ….and does it make your target audience feel that they are in the right place? (Avoid brochure speak and jargon) at all costs… #ClearBEATSClever

For each of these five points, rank your website between one and five to ensure that you are realistically judging its strengths and weaknesses. A further step would include writing recommendations beside each step to improve your website for the future. Undertaking a content and pages audit on your website is a strong step in the right direction to increasing your digital presence.

      Want to get more leads and clients?

      We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.