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The Importance of User Engagement

 User engagement is essential with your website. What does this mean? It is a crucial term used within digital marketing that measures consumer’s interest and investment in a brand or company. It can also allow you to understand the journey your customer takes on your website and what products or services are most conducive to the success of your business

What are some methods that indicate engagement? Some standard metrics include:

  • Page views
  • Pages per session
  • Time spent on page
  • Time spent on website
  • Page/scroll depth
  • Conversions

Why is it important?

As a business, it can help create value for you to understand if your website is hard to navigate, content is lacking or if you are not reaching the right target audience.

How can you improve your user engagement?

There are a range of ways you can increase the engagement of users on your website. Some methods include:

  • Make your site faster to load 
  • Declutter your layout
  • Provide simple but effective site navigation
  • Display related content

Understanding how this engagement works and identifying what it means is important when comprehending how your users connect with your business. 

 

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.