This journey involves the steps needed for a customer to interact with a business eg. Finding your website, contacting you, purchasing your services and post-purchase reflection or review. The customer journey has many steps, and one important one is your primary goal, i.e. what do you want the customer to DO?
What is the main action for the customer to take? A call to action (or CTA) can help guide your customer into completing a desired action relevant to your business. Do not overcomplicate things with too many actions: contact you, go to your Facebook page, sign up for this free thing, book an appointment.