Signs Your Website Need To Be Redesigned

Having an effective website is extremely important to successfully grow your business. Sometimes what has worked in the past may be outdated now. The design of your website can be a major factor in the way potential customers view your business and if they want to work with you. Outdated, slow, and messy website designs can turn customers away. 

Choosing to redesign your website can be one of the best ways to improve your performance and bring in new customers.

Here are 4 top signs that your website needs to be redesigned. 

1. You Have a Low Conversion Rate

Having a low conversion rate is a key sign that your website needs to be redesigned. When users visit your site, it is extremely important to catch their attention and provide a good first impression within the first few seconds. If you have a low conversion rate, it is possible that your website design makes it difficult for users to navigate the site and answer any questions they have. Another element to consider is if your site has a direct and effective call-to-action. Without one, your site can receive a low conversion rate and leave your users getting lost or distracted. 

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2. Your Site Receives A High Bounce Rate

Receiving a high bounce rate is a sign that your site needs to be redesigned. A high bounce rate on your website is the number of people who imminently leave your website after clicking on it or don’t make a conversion. This is an indication that your landing page is not impressing your users or answering their questions. Here are four reasons that could be leading to a high bounce rate. 

  • Irrelevant Content: If the content on your site isn’t interesting or helpful then there is a high chance the user will look elsewhere to solve their issue.
  • Poor User Experience: If your website is hard to navigate, messy, boring, and not on brand, there is a high chance that the user won’t bother staying on your site.
  • Technical Error: Sometimes there are errors on your website that you aren’t even aware of. A high bounce rate could be happening due to users hitting roadblocks linked to technical errors.
  • Speed Issues: It is extremely important for your website to have an efficient loading time. Anything longer than a few seconds will turn away users.

3. You Have Not Updated Your Site Or Content

There are many reasons why having outdated content can affect your overall website performance. When there is irrelevant content on your website, or the site’s formatting is outdated, Google will classify your site as ‘low quality’ which affects the way they rank your site amongst your competitors. Having outdated promotions, blogs, contact details etc, creates a bad user experience and can also lose customer trust and business credulity.

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4. Your Site Is Not SEO Friendly

Having an SEO-friendly website is crucial to keep traffic on your website, as well as having a high ranking on Google. Here are four benefits of having an SEO-friendly website.

  • It increases organic traffic: SEO-friendly websites will rank higher in the SERPs (Search Engine Results Page).

  • It will make your website user friendly: It is not only beneficial for the Google search engine, but it creates a smoother user experience.

  • Created brand credibility: Businesses located on the first page of searches are often more trusted by the public.

  • It’s extremely cost-effective: It will help drive traffic 24/7 without the use of expensive advertising.

Choosing to redesign your website is one of the best things you can do to help your business grow. Is it time to update your current website that reflects your brand and message? Our team is here to help.

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients

contact us or pick up the phone and give us a call on

(02) 4413 2590.