Optimise Your On-Page Signals

Optimising Your On-Page Signals


A key signal to help you rank higher with local SEO is to optimise your on-page signals. This is the most important criteria for your website getting found in organic listings and one of the most important criteria for getting listed on that local map pack. 

This video covered all four elements your business should undertake to rank higher on Google and gain more prospects. 

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1. Don’t Get Caught Napping with Your NAP! 

The first step to optimising your Website’s On-Page Signals is to make sure your NAP (name, address, phone number) is consistent with your Google Business Profile (GBP). If you have different NAPs in your Website and GBP profile,  Google can’t actually tell the difference between the two. To Google, they may appear as two different companies. So you want to make sure you have the NAP that’s on your Google Business Profile, the same as the NAP on your website.

2. Correctly Set Up Your Meta Tags

The second thing you need to do correctly is set up your meta tags. When you look at a results page on Google, there are names and descriptions of the content you can choose to view. Getting those right in the back end is important as it encourages people to click through on that listing to your website. The more often people click through to your Website pages, this gives Google the signal and therefore ranks those Website pages higher.


3. Optimise Your Business Location

Your business needs to have a physical location that is close to where people are searching. If most of your target audience is in a particular area, your business location should be in the centre of that area.

Google looks at what’s called proximity, how close the searcher is and their computer is to where you’re located. So you need to make sure your physical address is in an area where you want to work. So if, for example, you’re operating in the town of Nowra, you have a physical address in the town of Nowra. This is critical for your Google Business Profile. 

4. Match a Page to a Keyword/Phrase

One of the things people try and do is to rank for five keywords – A B, C, D and E on one website page. If you do this, Google really doesn’t know which keyword or phrase this page is about and will likely rank a competitor which is specifically talking about one of the keywords higher than your page and try to do that on one page. Google doesn’t know what you’re trying to say to the person there. So what you need is to structure your website better so you have five individual website pages for each of those keywords/phrases. And the same applies to key locations you want to rank for.


5. Continuously Update Your Profile

When you get all of the actions above completed to maximise your opportunities, you need to add more content to your profile. If you have a bare profile people will not click on it,  if it has lots of good content, they will click on it. You can do this by adding new photos, and videos and creating posts. This means viewers see a complete and current Google Business Profile (and website). 

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