Optimise Your Google Business Profile

Optimising Your Google Business Profile


A key signal to help you rank higher with local SEO is to optimise your Google Business Profile. A completed profile, that specifically highlights your business key service or products, will send signals to Google that you are a trusted business – helping you rank higher in Local SEO.

This video covered all five elements your business should undertake to rank higher on Google and gain more prospects. 


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1. Google Business Category 

The first step to optimising your Google Business Profile is to select a primary Google Business category. There are about 140 different categories to choose from. When you’re setting up your profile, you need to pick the one that’s most important for your business, because you don’t get a chance to pick multiple ones. There are other categories you can pick, but you need to pick the main one that you want to rank for. This primary category needs to be replicated in a whole lot of places, so make sure you choose that carefully.

2. Have A Keyword In Your Business Name

You need to make sure you’ve got the keyword in your name on your Google My Business Profile. For example, South Coast Digital Marketing’s keyword is digital marketing. Replicating this keyword across our Google Business Profile and website helps us rank higher when prospects search for ‘digital marketing’. 


3. Optimise Your Business Location

Your business needs to have a physical location that is close to where people are searching. If most of your target audience is in a particular area, your business location should be in the centre of that area.

Google looks at what’s called proximity, how close the searcher is and their computer is to where you’re located. So you need to make sure your physical address is in an area where you want to work. So if, for example, you’re operating in the town of Nowra, you have a physical address in the town of Nowra. They are important for your Google Business Profile, otherwise, you won’t be able to optimise for this sector. 

4. Have Your Keyword On Your Website

It is important that you have that same keyword in your business name and category across the landing page on your website. For example, if your business category is digital marketing, your business name has the keyword digital marketing, make sure it is across your website as well. 

This way Google can look at the profile and say, “Yes, it’s about digital marketing. Yes, it’s on their website. This is genuine and it is the same organisation.”


5. Continuously Update Your Profile

When you get all of those things done, you need to make sure you’re constantly updating your profile. Adding new photos and videos, creating posts, along with ongoing content to keep prospects engaged. When they see your Google Business Profile actively engaged and updated, they want to click on the profile and go through it. A bare profile, people will not click on, but if it has video, photos, and lots of good content, they will click on that. This tells Google, this is a good profile, helping you rank higher.

The only restrictions with the Google Business Profile are, once you have completed your profile, there is not much more ongoing work you can do to build it, apart from updating content on your profile. It is controlled a lot by Google, but get that right and it will make a significant difference. 

Our team takes a fresh approach to digital marketing for local businesses, not-for-profits, and community groups. We offer services that help your organisation stand out from the crowd with smarter websites designed by professionals who understand what it takes to grow an online presence across all channels, so you can reach as many potential customers as possible!


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