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Copywriting

Copywriting

Copywriting is one of the most useful tools used in marketing and sales. It is the process of creating written content for a number of different...

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Search Engine Marketing

Search Engine Marketing

Search Engine Marketing Search Engine Marketing, more commonly known as SEM is quite often a term that gets mixed up with Search Engine Optimisation...

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User Experience

User Experience

User Experience User Experience or UX as it is commonly referred to is one of the most essential elements of a marketing mix but is also one of the...

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Website initial audit part 2

Website initial audit part 2

Step 3: Purpose and intent  When conducting a website audit, the purpose and intent are essential elements to be considered throughout. This allows...

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Brand Awareness

Brand Awareness

Brand awareness is a term that gets used a lot these days, but what does it mean and what does it have to do with me? Simply put, brand awareness is...

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