fbpx

How To Measure The Success Of Your Websites

Do you know how to measure the success of your website?

Don’t worry if you don’t. It can be hard to quantify how well your website is doing. Some say you need to focus on the number of page views your website gets per day. But there’s more!

There are several key indicators that can help you figure out how well your website is doing. But there is no one-size-fits-all for every situation. For some websites, it may be enough just to know how much traffic comes through on any given day or week; for others, it may require more advanced tools like Google Analytics.

In order to figure out what matters most for your website, take the time to analyse what gives you the most insight into your business.

Key Indicators for a Successful Website

Number of Visitors

Tracking the traffic to your website is one indicator of how well your business is doing. The more visitors in a given period, the better. Especially if there is an upwards trend over time. However, it’s equally important to understand the demographic of the people that visit your website and if there are any large fluctuations in the number of visitors. Google Analytics can help you determine the top sources of your traffic. It is also helpful to monitor any variations in these numbers after you make a change within your business, such as implementing a new marketing campaign using ads on a social media platform.

People with digital content creation concept Free Vector

Bounce Rate

The bounce rate is the percentage of visitors that only go to one page before exiting a website. It helps gauge user interaction on a website, as it measures how many visitors leave without clicking a link, purchasing an item, filling out a form, or clicking to a new page. The bounce rate is also affected by visitors that close the browser or window, type another URL into the web browser, or return to the search results and leave that website entirely.

You should analyse your bounce rate, as it will affect your website’s overall performance in Google rankings! Aim to captivate the attention of your visitors, and inspire them to continue their journey through your website. Discover which of your website pages have a high bounce rate, and make the necessary adjustments to help those pages become more appealing to your target audience.

 

Average Time Spent on your Website

The average time spent on a website is less than 15 seconds. That is all the time you have to captivate your target audience. This “dwell time” can indicate how much interest your visitors have for each page of your website. A short average dwell time can indicate your page quality is low, your content doesn’t match the expectations of your audience, your page isn’t useable or that your visitors have found the information they needed.

Remember, it’s not necessarily a bad sign but rather it is often a sign that something needs to be fixed. It can help you understand where you should invest your time and effort in order to get the best results from your website. Take note: Google analyses how deep visitors go into your website, so this is an important metric to watch.

Usability testing concept illustration Free Vector

The Call-To-Action Click-Through Rate

Sometimes visitors don’t spend much time on your website because they don’t know what steps to take next. Cue your Call-To-Action (CTA). A CTA is a clear message or image that prompts your visitors towards an action you want them to take such as ‘Buy Now’ or ‘Subscribe Here’.

If you have a low click-through rate on your CTAs, it may indicate they are not written or designed well. You can test and re-test your CTAs and monitor their success with your click-through rate which can help you get better results and boost conversion rates.

Flat, Design, Symbol, Icon, Www, Internet, Gui, Surface

 

Want to know  more about Measuring the Success of  your Business?

It is important to understand what is working for your business and what changes you could incorporate to make your website better.

We want to help you take your website to the next level and convert your visitors into customers. Contact our team of experts today and learn more about measuring the success of your business!

 

Resources

Free Website Audit

 

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.