How To Increase Your Website Loading Speed

Have you ever visited a website that takes forever to load? Or did you get frustrated and simply leave before you even read anything? You are not alone. A slow loading speed can lead to a negative user experience. Up to 40% of users will leave a site if it takes three or more seconds to load and will likely never return. Your website loading speed can therefore have a big impact on your business!

Tips to Increase your Website Loading Speed

Compress Any Images

Images are essential for every website. Users want to see your work, your products and services and your team. However, large images are the biggest contributor to slow loading speed. Make sure your images are no larger than they need to be. You can use a compression tool to reduce the size of larger imagesthis won’t affect the image quality. Additionally, ensure your image is formatted correctly, for example, JPEGs files are better for photographs. Smaller image files will help your website loading speed significantly.

Choose Your Host Carefully

A fundamental factor to website loading speed is the website host. A host can service thousands of other websites, which can stress the server due to limited storage and bandwidth. If your website has to compete with lots of other sites, it may reduce your website loading speed. Do some research and carefully choose a host that can support all the elements that you need. Our team has found that WordPress is one of the best website hosts, as you can easily build a strong and responsive website for your business.  

Avoid Redirects

Your website can convey valuable information to your customer. However, if you constantly redirect visitors between pages, it can affect your loading speed. Redirects are useful to seamlessly transition from one page to another, allowing your visitor to continue their journey. However, redirects create additional HTTP requests, which affects the loading speed of your website and ultimately your user experience. Avoid unnecessary extra redirection requests to improve your website loading speed.

Remove Unnecessary Plugin Options

Plugins are beneficial for your website. They are easy to install and can provide valuable functionality. However, too many plugins can affect loading speed, especially if they are no longer necessary. Do you still have a link to your Google+ account that has not been used in years? Or do you still have an events calendar from 2015 on your website? These plugins can affect your website loading speed. For best results, delete any unnecessary plugins. But make sure you keep important ones such as links to social media accounts and firewall programming!

Website loading speed matters. The faster your website, the lower your bounce rate and therefore the better your ranking on Google. Google recommends a loading speed of less than two seconds and ideally less than half a second. Optimise your user experience and consider loading speed when you are designing your website. 

Need help with your website loading speed?

Our team can help you provide the best online experience for your users. Chat to us about improving your website loading speed.

Want to do more for your website?

Sign up for our free Website Audit to check what your website might be missing.



Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.