Do you know what SERP is?
SERP stands for Search Engine Results Page. When you do a search on Google, pages related to your question show up because of this algorithm. As a business owner your goal should be to appear as high as possible in this SERP page. This is often referred to as being “on page one of Google”.
Why Is SERP important?
Search Engine Results Page is just one type of search result that can benefit your business in gaining traffic to your website, meaning an increase in customers and clients interested. From there you can see how many users interact with your website daily, weekly and monthly.
How do you get to the top of a Google search?
Paid advertisements are often the first to show up when searching for a product or service. This can often be followed up with a map local to the place of your search. The search engine will then often rank websites of keywords and place them in order they think users will use. Understanding how this works and how to get to the top can be complex. It can include reviewing your keywords, site speed, site map and understanding the right metrics.
The position of your website when searched is essential to generate further traffic to your business and grow new customer opportunities.