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How SEO Can Help You with Competitors

Search Engine Optimization (SEO) is one of the most crucial digital marketing elements that can help rank you higher than competitors. SEO helps increase the visibility of your business website when ranked with similar companies in your region. Understanding what SEO is and how it can help you is essential to practice.  

How SEO in a Digital Marketing Strategy?

To simplify the process, search engine companies including Google have bots that view every page on the web, collecting information about the page and placing them into an index (or as a metaphor a giant library with endless information). Algorithms then analyse all the index (information) gathered and generally use factors that display best user experience to rank higher when searched.

How SEO can help with Competitors?

Generally, beating or ranking higher than your competition is one of the major goals of a company. However, not every business thinks they need to be better or rank higher. Gaining a stronger SEO ranking is not only about the position of your company to ensure it is seen before other brands, but it also means you can gain a larger market share of customers who want to use your products or services. Generating organic SEO traffic can lead to targeting quality customers who will pursue further information about your business. While having your website listed within the top few sites when searched on Google, helps create a sense of trust and credibility for your customers. They understand you are a productive and reliable business, for which may not be expressed with lower rankings.

Methods Businesses can use to Increase SEO Ranking

  • Use keywords and phrases in your website that customers would generally use.
  • Keep your website fresh and updated. Adding new content each week, including a blog page, encourages search engines to visit your site more often.
  • Have external websites provide a link to your site, as it creates confidence in the accuracy and usefulness of your website.
  • A meta tag provides a snippet of information about the website page. The description you provide will allow search engines to rank this page to other sites for its relevance. Keywords should also be used in the meta tag.
  • Increase the page loading speed as bots will recognise how it can affect the engagement with visitors. The page should load in less than 3 seconds before a user will potentially abandon the site.
  • Optimize all your images by naming them with keywords linked to the page.

These are just some of the many methods that can be used when increasing your SEO ranking. Making small adjusts from the ideas provided can increase the ranking of your website and help promote further customer leads.

 

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.