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Email Marketing as a Digital Strategy

Why Email Marketing is an Effective Digital Marketing Strategy?

Email marketing is one of the best digital marketing strategies that can help create or build relationships with clients or subscribers. It allows for a personalised engagement to occur compared to, for example a radio advertisement. Such method can be tailored to your target audience including providing information to other businesses or singular clients. While sending information out to customers builds stronger brand awareness and further promote your content, such as blog post or your product/service.

With many benefits delivering from an email marketing campaign, your business will see sales nurtured from the emails, a rise in users interacting within your site and being able to produce and present content you want seen.

What Steps are Involved?

Firstly, you must define your target audience as mentioned above. Who do you want this email to be seen by? Secondly, establish a goal. Do you want people to visit your site or gain new client contacts? Thirdly, create a method for people to sign up to your emails. This could be provided on your website. Followed with the type of campaign you want to produce, such as a weekly newsletter, updates on blog post or new product announcements. The fifth step involves deciding how often you should contact your client list. If you contact them too often, they will be overwhelmed, not enough they will forget that your company exists. Lastly, measure your results and reflect what you can improve on next time.

Extra tips to Produce an Effective Marketing Strategy

  • Make the email seem personal, not a spam message.
  • Segment your customers. What does your customer do for work? Where are they located compared to your location? What is their socio-economic status? Why would they need to know about your business?
  • Send emails that can be easily read on mobile phones.
  • Include a link back button or hyperlink to your site or services.
  • Be prepared. Have your next email campaign ready to send out so you are not days, weeks, or months behind sending it.

Creating an email marketing campaign can be timely to coordinate but there is great benefits from producing such tactics.

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.