Digital marketing is a powerful tool for your business. But digital marketing isn’t just web-based advertising. It includes any type of online marketing asset that connects your business to your customer base, such as email, social media, text messages, video marketing, blogs and optimising content for search engines.
A digital marketing campaign is the most effective way to reach a larger audience. Digital marketers use a variety of strategies to create a seamless customer experience. Each strategy is designed to reach target audiences and attract as well as engage customers through personalised content. This form of marketing has become essential for modern-day businesses.
Types of Digital Marketing Strategies:
Search Engine Optimisation
A large part of digital marketing involves search engine optimisation (SEO). SEO is a strategy to rank better in search engine results pages. This strategy makes your site more visible when people search for products or services related to your business. Have you ever wondered how certain businesses appear at the top of your Google results page when you search for a product or service you need, such as your ‘local gardener’? It is all through the power of search engine optimisation.
Social Media Marketing
Social media marketing motivates your customers to engage with your business. An active presence online allows you to interact with your target audience in ways that have otherwise been inaccessible. You might think that social media is just for sharing content with friends and family, but it can increase brand awareness, generate traffic and connect you with new customers. Sharing content on social media platforms can help you promote your brand and expand your reach.
Email Marketing Campaigns
An email marketing campaign connects your business to your customer base. Emails can contain information about products, share news about your business or invite a call to action. Email marketing also allows you to personalise the customer experience. For example, if you have a group of customers that have purchased a certain product, you could create an email campaign specifically for them about other related products! The idea is that while these customers may not need your products or services now, they’ll remember you in the future when they are making a buying decision. Email marketing creates a conversation with your customers and can strengthen brand loyalty.
Video marketing is an effective way to reach your target audience. Videos can be educational and provide useful information about a certain topic or something related to your business. They can also be used to make an announcement or showcase the behind the scenes of a new product or service. Video content is engaging and easily shareable, making it a perfect strategy to pair with an email marketing campaign. Videos are a creative way to encourage customers to interact with your business and can build brand awareness.
Content marketing is the intentional design and creation of content for a targeted audience. Content can include educational blogs, e-books, videos, webinars, infographics, podcasts, social media, and more. It is not a sales pitch, rather a way to create value for customers and earn loyalty and trust. For example, a real estate business could create content on ‘A Checklist for Moving Day’ or ‘How to Save on Electricity Bills’. Engaging content is relatable and identifies customer needs, ultimately building relationships with your customers.