Your website is a powerful tool that can help communicate the brand value, key messages, and convey professionalism. Through website development, it allows users to trust and adds credibility to your brand – they build an understanding of who you are. A strong site will not only draw customers in to your product or service but it also helps you stand out from key competitors. Every strong brand has a website behind it.
Website Development Tips:
1. Ensure your Website Development is Consistent
There are many ways to design your website, but you should never let it clash with what your company is currently presenting. If people already know who you are through print, social media, brand logo on a company car or other means of marketing then extend that success into an online presence too! Some designers take completely different approaches when they move from one medium – building a site that does not reflect your business. It is important to match up every aspect of your brand from a platform to platform including fonts, colours, logos, styles and messages.
2. Build a Strong Content for your Website
It’s not just about making a copy of your website grammatically perfect or structurally correct but the write-up has to capture attention, otherwise, users won’t stay on your website for long – so it needs both those things as well! Your brand should dictate how you speak in terms of tone, style and message. Professional services such as lawyers need to sound serious, skilled and knowledgeable. While personal services such as aged care need to sound calm, caring and informative.
3. Choose Images that Supports your Brand
What is more powerful than words? Captivating images. You can make your users trust you by using high-quality photos of the people working for or in charge, as well as what they produce – be it a product or service offered at an establishment’s office space. Words are always good but sometimes visuals bring something extra to the table when communicating with potential customers on what your business does. Not only do they represent your brand but they also draw the user in more!
4. Build a Strong About Us Page
Many website designers believe that their creativity starts with the homepage and also ends with it. We tend to neglect an organisation’s about us page, but this can cost them dearly when people are in the habit of browsing these pages for information on who they represent or want more insights before making up their minds on the business. Google ranks websites based on content throughout all other pages including ‘About Us’ page.