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Benefits of Blogs as Marketing Tools for Law Firms

Why Blogs are the Best Marketing Strategies for Law Firms?

There is great benefit of law firms including blogs on their websites. It can be one of the best forms of marketing to generate further leads. Most sites you will visit now have a blog section to keep their current and potential clients updated. The content written is often niche and involves the company in some manner, whether it be outlining a problem that the business can solve or providing some form of education.

This is an essential element law firms should immerse into their weekly marketing strategy to engage current and new clients. Through providing a platform of free information, it can allow users to interact and access your services. This could potentially include creating a tutorial on steps needed when facing a certain problem, statistics on your firm or general topics, and answering legal questions.

Blogging is one of the cheapest forms of advertising that can generate user to re-visit your site when providing them with useful legal information. It can showcase a lawyer/solicitor’s skills and knowledge. Blogs are one of the topmost influential sources of information that is shared, with a high percentage of leads generating from blogs. It also can then be shared on social media sites to further enhance your business.

What should be included in your blog?

Engaging content is the first essential when writing content your users will read. However, there is a range of factors you should consider before writing your first blog. Make sure there is an appropriate text length for the topic, with only a maximum of 1,000 words. Include internal links to your contact or service page for users to engage further with your business. While adding an SEO title can help you gain new clients through a different keyword search. Keeping the blog active and live requires time management and strong content, your users want to see that you have put the time and effort into maintaining this section. The target audience should be identified to ensure accurate and useful information is being shared. For example, if you are a corporate law firm you would not be posting information of the steps in filing for a divorce.

Although there seems to be a lot of steps and information you need before you start creating a blog section on your website, with the right direction and understanding of what content to produce can help add extra value to your site, business and pull of potential clients.

Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.