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6 Website Essentials to Attract More Business

 How do you know if you have a good website? A good website is essentially one that engages customers and converts (the phrase often used to describe the act of converting a visitor to your website into a paying customer) any prospective clients into regular customers.

By putting into practice these 6 website essentials for getting more business as outlined below – you’ll be well on your way to getting more leads and converting them into paying customers.

1. Be Customer Focused

  • Often, when people are thinking about their own website, they focus on giving information about themselves. Therefore when creating content, that is their mindset is – what can I offer?
  • This isn’t necessarily a good thing when the primary focus shouldn’t be on what you do and what you think, but rather on what the customer wants and needs.
  • When writing content for your website, you should always first and foremost think about how this content can help your customers or prospective customers.
  • Think about questions like what does the customer want? And what does the customer need to see to realise “this is the place I need to be; this is the business I want to work with”.

2. Have one Core Message

  • With only few seconds to grab their attention, if you don’t hit the mark on that first impression, they’ll simply hit the back button and continue searching elsewhere on Google -you must get your message across clearly and concisely.
  • You want to have a message that speaks exactly to the problem that you solve for that customer and the benefits that you can bring to them.
  • This is partially about getting across your marketing message, but includes how your website is laid out with attention grabbing imagery and text that your customer wants to read is equally vital.

3. Decide on a Primary Goal

  • Once you have your core message worked out, you need to work out your primary goal, i.e.  what you want the customer to do next.
  • What is the main action for them to take?
  • A common mistake most people make at this stage is trying to get the lead to do too many things – e.g. contact you, go to your Facebook page, sign up for this free thing, book an appointment.
  • You’re trying to do multiple things on the homepage and they’re all fighting for the user’s attention. It’s important to identify which is the sweet spot.
  • Decide what’s the main thing you really want them to do and you highlight that. Make it front and centre. Stick it at the top of your website, and/or down at the bottom.

4. Make sure it is Fast

  • Making sure your website loads fast is something that has become more and more important recently.
  • This is the case as of late last year when Google announced that they’re using website speed as a ranking factor.
  • If you have a slow website, you will not rank as highly in Google.
  • Another thing this affects is Google AdWords Campaigns, they give you a penalty on your quality score. Slow loading websites get a lower quality score, meaning you’ll need to pay more per click for your ads.

5. Ensure it’s properly Mobile Responsive

  • Make sure your website is mobile responsive as people increasingly use phones and small devices when searching.
  • Ensure users have a good experience on the phone, on the tablet, on the desktop, on the large desktop and on the laptop.
  • Make sure you are covering all the bases where your potential clients could be viewing your website from.

6. Build Trust among your Clients

  • This is something that’s important on any website as people are still hesitant, and rightly so, when it comes to handing over their hard-earned money.
  • You need to make sure customers trust the person they’re doing business with. Trust is a critically important factor when people are initially relying on your internet presence in order to make that initial contact.
  • Things like having testimonials, case studies and proof – social proof, a proof of concept or a proof of your product – can go a long way to building trust between you and a prospect.
  • Examples of where you have appeared promoting your product or business help verify that you are legitimate and increase your perceived trustworthiness to prospective clients.

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Want to get more leads and clients?

We’d love to help your business achieve more effective marketing and sales results. If you need help Developing or Integrating Marketing Strategy, Websites, SEO, Lead Generation, Content, Social, Analytics and Sales processes together to generate more leads and convert them into long-term clients. Contact us or pick up the phone and give us a call on (02) 4413 2590.